Voice AI for Smart Recruitment
How Bolna unlocked 10x potential for Awign
Bolna helped Awign, one of India’s largest part time jobs platform improve the efficiency of its technical hiring drives. They were looking for a way to manage large applicant volumes with quick deadlines and tight budgets.
By integrating Bolna into their process, the recruitment firm was able to streamline screening, accelerate turnaround times, and reduce recruitment costs significantly.
The Numbers
- Longest interview duration
- 5.0 mins
- Average interview duration
- 0.0 mins
- Interviews completed on first iteration
- 10.0%
- Peak parallel interviews
- 20
THE PROBLEM
Challenges in Scaling Technical Hiring
Awign faced mounting pressure to manage high-volume technical hiring with limited recruiter bandwidth. Manual interviews led to long turnaround times, inconsistent candidate experiences, and high drop-off rates for candidates. The need for speed, scale, and consistency was clear.
Overwhelming Applicant Volume
Job roles posted daily, each attracting 100+ applicants.
Lack of differentiation in CVs
80% of resumes are AI-generated, very tough to distinguish
Required Technical Expertise
Recruiters lack tech expertise engineers called to take interviews
Constant Recruiter Hiring
Increase in hiring volume meant onboarding more recruiters.
THE BOLNA INTERVENTION
How Bolna Automated Hiring at Scale
Bolna Voice AI stepped in as a fully autonomous recruiter—calling candidates, conducting interviews, rescheduling them basis the candidate's availability and generating structured evaluations. Integrated directly into Awign’s workflows, the AI agents handled thousands of conversations per week, adapting in real-time and ensuring consistent assessment across regions and languages.
Faster Completions, Less Follow-up
One-click trigger to schedule 100+ interviews simultaneously.
Tech Screening Without Experts
Candidates evaluated on domain-specific knowledge.
Cost Reduction at Scale
Reduced hiring costs by 65% -> 0 effort required to upscale.
Structured Candidate Insights
Structured insights on candidate’s performance, fluency and culture-fit.
LEARNINGS
Key Takeaways from Awign’s Voice AI Journey
Awign saw a dramatic improvement in interview-to-hire ratios and a reduction in recruiter effort. Candidates appreciated the flexibility and instant access to interviews. The experiment validated that AI can effectively drive top-of-the-funnel hiring with speed, scale, and empathy—without compromising quality.
Timely Nudges
Interview completion rate of candidates who receive a ‘nudge’ on WA / SMS is 2x v/s cold calls
Fast Turnaround
~50% of candidates call the AI interviewer within 3 hours of the first message to start the interview
Flexible Scheduling
~90% of candidates who asked for a reschedule, completed interview at preferred time
Effective Follow-ups
40% of ‘AWOL’ candidates complete interviews after repeated follow-up nudges.
Live Recordings
Abhinav
Identified generic answer
Assisted candidate and Cross-questioned on specifics
Sankalp
Understood unavailability
Scheduled interview for preferred time slot
Praveen
Discussed generic React JS
Cross-questioned state mgmt. which was a core requirement